Paul Sheals Rocketfish - Judo Videos

Having been involved with Search Engine Marketing for many years now I have recently been converted to working with video. It has been proven in America that companies are having a lot if success embedding video into their web sites and publishing tutorials (covering all manor of activity) on You Tube and every other video streaming web site.

Having never worked with video it has bee a steep learning curve and i have now created tutorials regarding various different aspects of Search Engine Marketing however most of these have been created using Keynotes and slide shows.

Over the weekend I decided to start working with film and began by creating a video on Judo. The video is called Judo Ippons and is a compilation of some great fighters and some great throws. The exercise has really wet my appetite and I would like to create more however good footage of older fighters is difficult to come by. There is a lot of coverage of modern fighters and events and companies like Fighting films do a great job of producing really professional footage and films for specific events however older footage is more difficult to come by.

I would like to create compilations that include fighters like Densign White, Kerith brown, Martin Mcsorley, Neil Eckersley, Paul Radburn, Chris Bowles, Carl Finney, Dennis Stewart, Elvis Gordan, Paul Sheals, Gavin Bell and Ray Stevens along with the foreign players during the same period - Thierry Rey, Alexander, Nakanishi, Yoshida, Kashawazaki, Bodavelli, Podubni, Dyot, Wienekke and many more.

If any one has footage of this period or any of the fighters mentioned have footage please contact me - don't really care what format the footage is in as i can convert it to a suitable platform.

I would also like to compile competition footage of specific techniques on one video i.e. a full video of Ippon Seoi Nage from different fighters, different countries and different years.

Paul Sheals

Judo on Sky

Having enthused about the quality of the programmes Sky and the boys at fighting films have produced I cannot find any trace of the next airing!! The last two World Cup events were tremendous - great Judo, well put together exciting commentary what more could you want. My understanding was that they were covering at least 6 world cup events however I cannot find any information as to when the nest one goes on air?

Anyone out there no more?

Paul Sheals

Understanding Long Tail Phrases

Keyword selection is essential when it comes to search engine marketing. Most businesses tend to initially opt for the most generic within their industry i.e. “Cars Edinburgh” might be the first choice for any car dealer in Edinburgh. On the face of it this is a perfect phrase, in the month of July 1.5 million people searched using this phrase in Google alone. However for most car dealers this phrase would be useless. As with all sales and marketing activity it is often the quality of the lead or enquiry as opposed to the quantity. If we consider the potential customer who is searching using the phrase “Cars Edinburgh” they are probably at the very early stages of their research and decision making. If they new exactly what they were looking for they would have searched for something like “BMW for sale Edinburgh” or “Cheap BMW 520 Edinburgh”.

Cars Edinburgh will bring lots of visitors to your web site but many will not be ready to buy now, many will be looking for something that you do not sell and so you will have to employ lots more people to handle lots of enquiries that will be useless. More specific (Long Tail Phrases) will generate fewer enquiries but much more qualified, closer to the buying decision and often much more profitable.

However buyer beware Long Tail Phrases have often been used by less scrupulous entry level search engine optimisation companies as easy pickings when it comes to dealing with small businesses.

If you select the correct Long Tail Phrases they are often the most profitable for your business however consider the following phrases:

“Cars Edinburgh” - 1.5 million searches last month - generic phrase - very competitive

“Cars for Sale Edinburgh” - 3600 searches last month - Long Tail Phrase - moderately competitive

“Cheap Cars Edinburgh” - Zero searches last month - Long Tail Phrase - Non Competitive

Cars Edinburgh - good phrase with lots of volume however it will cost a lot of money to optimise their will be a lot of wastage and will take a lot of staff to manage and filter enquiries.

Cheap Cars Edinburgh - on the face of it a perfect phrase however no one searched for this at all last month and so it is very easy for a search engine optimisation company to sell to a small business takes little effort to put them on the top of the search engines but again it is useless as no one is searching for it and therefore will not deliver any enquiries.

Cars for Sale Edinburgh - This is an ideal phrase - good search volumes (3600 last month) Long Tail so more targeted still fairly competitive so will need some expertise and link building to get to the top of the search engines however it will be relatively inexpensive in comparison to the results generated. If you select 15-20 phrases of this nature you will have significant volumes to your web site, the quality of the enquiry will be much better and closer to the buying decision and will be relatively inexpensive to optimise.

Employing a Search Engine Marketing Company is essential for most small businesses when it comes to implementing an effective SEO campaign but ensure they show you exactly how many people are searching for each phrase each month. This information is available to all for free on Google and with software like Wordtracker.

Training in Japan

One of my ex-team mates pointed me to this video on You Tube. It shows a typical training session in Japan and in particular Yoshida preparing for a tournament and finally training with a young Inoue. Having trained in Japan many times and in particularly at this dojo it brought back many memories, mostly fond memories but also memories of how tough the Randori is out there. you will notice that Yoshida is wearing a blue (sometimes red) sash which means he cannot rest for the whole of the session. Sessions last for typically 2.5 to 3 hours with the first half hour being warm up and uchikomi and the rest being randori. The Japanese train like this every day and each university has a session like this which is mandatory for most students. The session carries typically 150 - 200 dan grades most of which are beatable however any travelling team tends to be given the blue or red sash so we would spend two hours fighting without rest and for the last half hour the national team would come onto the mat to give us a good hiding.

It does however demonstrate why the Japanese produce great players, in the UK and Europe we tend to have 15-20 dan grades on a mat at best and that would be once or twice a week maximum. The Japanese have 200 dan grades every day to train with. In the UK and Europe we focus on fitness and strength training off the mat with weights, running, circuits etc Where as the Japanese get all the fitness and strength training they need whilst Judo training with live opponents.

The competition for places and medals within Japan is much stronger than in most other countries and so the team that does get selected tends to be head and shoulders better than most other countries.

The world of course has now caught up with Japan but as a result of more sophisticated training methods rather than weight of practice partners, if the Japanese could learn from countries like Holland with their natural resource would once again become unbeatable.

Yoshida Video

Paul Sheals Judo Video

Paul Sheals - Judo World Circuit

Sky again broadcast Judo on Tuesday the 8th June. Historically any Judo shown on television has been pretty poor - usually the European or World Championships and usually the medal contests. The medal contests usually see two of the best fighters matched together and can often be a quite scrappy affair and not so exciting to anyone but the most ardent Judo fans. This however is typical of many sports and often the most eagerly awaited football matches between heavy weights like Liverpool and Manchester United can be quite scrappy with few if any goals. The difference is that most people in the UK understand football and can appreciate the skills on display even if the game is very tight. Because Judo has never really had quality broadcasting it has been difficult for new fans to get to grip with and appreciate the skills and the thrills that Judo has to offer.

The gang at Fighting Films and Sky have for the first time started to show Judo in its full glory highlighting the best throws, armlocks and strangles from all rounds and not just the final matches.

A few weeks ago we saw the first programme on Sky showing the Dusseldorf Grand Prix which was itself fabulous, Tuesday however was even better showing the Rio Grand Prix which had Judo on display that was as good as I have ever seen. Quality Judo, amazing throws and athletes at peak fitness. The great part about the sport now is that it is truly universal with fighters from all countries featuring in the medals. It is impossible to see how if given a fair run and more exposure that Judo could not become a massive sport in the UK. If you look at the likes of France, Holland, Brazil where Judo has become a massive sport and on a par with main stream sports like Football, Athletics, Swimming, Golf etc you can see it isn't just Asian countries that can embrace this sport and its magnificent athletes.

Keep it up Sky and Fighting Films - great job and more please

Visit one of my videos on Understanding Link Popularity

Paul Sheals Rocketfish - Judo on Sky

For those that haven't seen it Judo looks like it has a regular slot on Sky. It is the World Cup circuit and the boys at Fighting Films look as though they are producing it for the the International Judo Federation. All Judo fans around the country need to support the programme if we are ever going to get more coverage and raise the profile of the sport to a wider audience. I really think we need to try and ride on the back of the success of the UFC which is now massive and Judo players always seem to do well. Yoshida had some pretty spectacular fights against all comers and there is a pretty strong Korean fighting at the moment who has come from a Judo background.

I still believe we need to change how Judo is presented on television (although I suspect there are some restrictions in place by the television stations). Judo is spectacular as we all know however it never comes across this way on television due to the fact we only ever tend to show final and semi final fights which historically are close affairs.

There is a video on You Tube (The Best of Judo) which has been put to music and is amazing, great throws, well produced and dynamic.

We should show the best throws, armlocks and strangles for the whole tournament at the start of any programme followed by the actual contests. We need to translate what is happening in a way that the layman can understand, let them know how much skill, strength and fitness is required, relate what is happening during a contest to something everyone can understand.

Keep watching and lets hope this isn't just a flash in the pan

Visit my other websites Paul Sheals Rocketfish

Judo Clubs

Judo Clubs (Yorkshire & Humberside)

AIREBOROUGH & WHARFEDALE JC
Location: AIREBOROUGH LEISURE CENTRE, WEST YORKSHIRE - LS20 9BT

Training times:

Men & Women Monday& Thursday 20:30 - 21:45
Boys & Girls Monday& Thursday 19:30 - 20:30

Phone: 01943 873790
Contact name: ROY FRANCIS
Email: royfrancis2@btinternet.com
Website: http://www.awjudo.com


ASA JUDO CLUB
Location: SCALBY PARRISH HALL, SCARBOROUGH - YO12 6RD

Training times:

Men & Women Saturday 09:00 - 10:30

Phone: 01723 378505
Contact name: MR SYD ASKIN
Email: jen@askin.fsworld.co.uk
Website: http://www.asaaskin.com


BEVERLEY HALTEMPRICE JUDO CLUB
Location: BEVERLEY LEISURE CENTRE, BEVERLEY - HU17 0LT

Training times:

Boys & Girls Saturday 08:30 - 11:30

Phone: 01482 441255
Contact name: DANNY KISSENISKY
Email: judocoachdanny@yahoo.co.uk
Website: http://www.haltempricejudo.co.uk


BRADFORD JUDO CLUB
Location: PLANET FITNESS, BRADFORD - BD6 2DN

Training times:

Men & Women Wednesday 19:00 - 20:30
Men & Women Saturday 12:00 - 13:00
Boys & Girls Tuesday& Thursday 17:00 - 18:00

Phone: 07932 081793
Contact name: TONY DEVINE & DAVE STEINBERG
Email: tonydevineuk@yahoo.co.uk; judo.dave@blueyonder.co.uk


CAVENDISH JUDO CLUB
Location: THE CLUB HOUSE, GARDEN VILLAGE HALL, HULL - HU8 8PZ

Training times:

Boys & Girls (seniors welcome) Thursday 18:00 - 19:30
Boys & Girls (seniors welcome) Saturday 14:00 - 16:00

Phone: 01482 897859
Contact name: KENNETH IVESON
Email: kenanddiana@kenanddiana.karoo.co.uk


DEWSBURY JUDO CLUB
Location: DEWSBURY SPORT CENTRE, WEST YORKSHIRE - WF13 8EN

Training times:

Boys & Girls Tuesday 17:00 - 19:00
Men & Women Tuesday 19:00 - 20:30

Phone: 01924 461420
Contact name: LESLIE TOLSON
Email: dewsburyjudo@live.co.uk


GLANFORD KODOKAN JUDO CLUB
Location: BOTTESFORD SPORT CENTRE, BOTTESFORD, SCUNTHORPE - DN17 2PQ

Training times:

Men & Women Tuesday& Friday 20:30 - 22:00
Boys & Girls Tuesday& Friday 18:30 - 20:30

Phone: 01724 868235
Contact name: S BATCHELOR
Email: sanjudo64@hotmail.com


GOOCH JUDO KWAI 2000
Location: LODGE MOOR COMMUNITY CENTRE, NORTH LINCS - DN15 7EL

Training times:

Men & Women Tuesday& Friday 20:00 - 21:00
Boys & Girls Tuesday& Friday 18:00 - 20:00

Phone: 07926538829
Contact name: LEN GOOCH
Email: goochjk2000@hotmail.com


GOOLE JUDO CLUB
Location: GOOLE LEISURE CENTRE, EAST YORKSHIRE - DN14 5QX

Training times:

Men & Women Friday 20:00 - 21:30
Boys & Girls ( Under 10 Yrs ) Friday 18:00 - 19:00
Boys & Girls ( 10 - 16 Yrs ) Friday 19:00 - 20:00

Phone: 01405 769987
Contact name: JOHN BURKILL
Email: raymondburkill@btinternet.com


GRIMSBY JUDO CLUB
Location: ST MARTINS OLD HALL, GRIMSBY, NE LINCS - DN33 1AD

Training times:

MEN & WOMEN Monday& Thursday 20:00 - 22:00
BOYS & GIRLS Monday& Thursday 18:45 - 20:00
BEGNNERS Tuesday 18:00 - 19:00

Phone: 01472 507130
Contact name: TERRY ALLTOFT
Email: jenniferalltoft@aol.com


HALTEMPRICE (POCKLINGTON) JC
Location: FRANCIS SCAIFE SPORTS CENTRE, POCKLINGTON - Y042 2QE

Training times:

Boys & Girls Friday 17:00 - 19:00

Phone: 01482 652338
Contact name: JEFF BRADY
Email: jeffbrady@jeffbrady.karoo.co.uk
Website: http://www.haltempricejudo.co.uk


HALTEMPRICE - HORNSEA BRANCH
Location: HORNSEA LEISURE CENTRE, HORNSEA - HU18 1PZ

Training times:

boys & Girls Saturday 11:00 - 12:00
Boys & Girls Tuesday 18:00 - 19:00

Phone: 01964 533795
Contact name: DAVID PLATTEN
Email: blackbeltdave@live.co.uk
Website: http://www.haltempricejudo.co.uk


HALTEMPRICE - WOODFORD JUDO CLUB
Location: WOODFORD LEISURE CENTRE, HULL - HU8 8JU

Training times:

Boys & Girls Friday 18:00 - 19:00
Men & Women (+14 Yrs) Wednesday 19:15 - 20:30

Phone: 01964 533795
Contact name: DAVID PLATTEN
Email: k.platten@homecall.co.uk
Website: www.haltempricejudoclub.co.uk/woodford


HALTEMPRICE JUDO CLUB
Location: HALTEMPRICE SPORTS CENTRE, ANLABY - HU10 6QJ

Training times:

Juniors Mixed Tuesday 18:00 - 19:30
Men & Women Tuesday& Thursday 20:00 - 21:30
Juniors Mixed Saturday 09:30 - 12:00
Mixed Tuesday& Thursday& Saturday 18:00 - 20:00

Phone: 01482 652338
Contact name: JEFF BRADY
Email: jeffbrady@jeffbrady.karoo.co.uk
Website: http://www.haltempricejudo.co.uk


HILLSBOROUGH JUDO CLUB
Location: HILLSBOROUGH LEISURE CENTRE, SHEFFIELD - S6 2AN

Training times:

Boys & Girls Wednesday& Friday 18:00 - 19:30

Contact name: NEIL BILBY


HUDDERSFIELD JUDO CLUB
Location: HUDDERSFIELD SPORTS CENTRE, HUDDERSFIELD - HD1 1TW

Training times:

Men & Women Tuesday& Friday 20:00 - 21:30
Boys & Girls Tuesday 19:00 - 20:00
Boys & Girls Saturday 12:30 - 15:30

Phone: 07834 381572
Contact name: STEVE LAWRENCE
Email: steve.lawrence@hibl.co.uk


HULL JUDO CLUB
Location: ENNERDALE LEISURE CENTRE, KINGSTON UPON HULL - HU7 6EA

Training times:

Men & Women Wednesday 20:00 - 22:00
Advanced Juniors Wednesday 18:45 - 20:00
Boys & Girls Saturday 09:30 - 13:00

Phone: 07717 276 456
Contact name: G TACKIE
Email: george@tackie.karoo.co.uk
Website: www.hulljudoclub.co.uk


JUDO EXCELLENCE
Location: (ABOVE PURDY PINE), HEBDEN BRIDGE - HX7

Training times:

5 - 8 Years Wednesday 18:00 - 19:00
Jnrs 4 Mon and above & Seniors Wednesday 19:00 - 20:30
Jnrs -16 (All grades) & Seniors Monday 19:00 - 20:30
Jnrs 5 - 8 yrs Saturday 10:00 - 11:00
Jnrs 8 - 16 yrs Saturday 11:00 - 12:30

Phone: 07799 067093
Contact name: KAREN BUTLER
Email: karen@judoexcellence.co.uk
Website: http://www.judoexcellence.co.uk


KAREN BRIGGS MBE SCH OF JUDO
Location: MITCHELL COMMUNITY CENTRE, FOUNTAIN ROAD, HULL - HU2 0BQ

Training times:
Men & Women Monday& Thursday 19:00 - 20:15
Boys & Girls Monday& Thursday 19:00 - 20:15

Phone: 07773 618413
Contact name: NEIL WITTY
Email: witty2005@witty2005.karoo.co.uk


KNOTTINGLEY JUDO CLUB
Location: KNOTTINGLEY SPORTS CENTRE, NR PONTEFRACT, WEST YORKS - WF11 8EE

Training times:

Men & Women Tuesday& Thursday 19:30 - 21:00
Boys & Girls Tuesday& Thursday 19:00 - 20:00

Phone: 0777 5646721
Contact name: PETER SIMPSON
Email: knottingleyjudoclub@yahoo.co.uk
Website: http:// www.freewebs.com/knottingleyjudoclub


LEEDS UNIVERSITY JUDO CLUB
Location: LEEDS UNIVERSITY SPORTS CENTRE, LEEDS - LS2 9JT

Training times:

Men & Women Wednesday& Thursday 20:00 - 22:00

Phone: 07969 267685
Contact name: ROBBIE WILLIAMS CREW
Email: cno7rewc@leeeds.ac.uk


PENISTONE JUDO CLUB
Location: ST JOHN'S COMMUNITY CENTRE, SHEFFIELD - S36 6AR

Training times:

Men & Women Saturday 10:45 - 12:00
Boys & Girls Saturday 09:30 - 10:45

Phone: 01226 766442
Contact name: MATTHEW MOORHEAD
Email: maepwmoorhead@tiscali.co.uk
Website: n/a


PUDSEY JUDO CLUB
Location: PUDSEY LEISURE CENTRE, PUDSEY - LS28 7BE

Training times:

Men & Women Tuesday 20:00 - 21:30
Boys & Girls Friday 19:00 - 20:30

Phone: 01132 577723
Contact name: NEIL FLETCHER
Email: neil@pudseyjc.freeserve.co.uk


ROTHERHAM TIGERS JUDO CLUB
Location: ROTHERHAM LEISURE COMPLEX, ROTHERHAM - S66 1BL

Training times:

Men & Women Saturday 15:00 - 16:15
Boys & Girls Saturday 13:30 - 15:00

Phone: 07906 504656
Contact name: MR J JOHNSON


ROTHWELL JUDO CLUB
Location: THE WINDMILL YOUTH CENTRE, ROTHWELL - LS26 0AG

Training times:

Club Night- all graded members Friday 19:30 - 20:30
Juniors & Beginners Tuesday& Friday 18:30 - 19:30
14 + and Graded Tuesday 19:30 - 20:30

Phone: 07771 565207
Contact name: MARK BENNETT
Email: markbennett870@hotmail.co.uk


RYEDALE JUDO CLUB
Location: NORTHERN RYEDALE LC, NORTH YORKSHIRE - YO17 8AZ

Training times:

Men & Women Friday 20:30 - 21:45
Boys & Girls Wednesday& Friday 19:30 - 20:30

Phone: 01723 850464
Contact name: MICHAEL LENG
Email: mikeleng@aol.com


SCARBOROUGH JUDO CLUB
Location: SCARBOROUGH SPORTS CENTRE, SCARBOROUGH - YO11 2TP

Training times:

Men & Women Monday 20:00 - 21:30
Boys & Girls (Under 10 yrs) Thursday 18:15 - 19:00
Boys & Girls (10-14 yrs) Thursday 19:00 - 20:00
Seniors (14+ yrs) Thursday 20:00 - 21:30

Phone: 01723 350369
Contact name: PAUL JOHNSON
Email: paul-johnson@talktalk.net
Website: http://scarboroughjudoclub.co.uk


SCUNTHORPE JUDO CLUB
Location: GRANGE FARM COMMUNITY CENTRE, SCUNTHORPE, N LINCS - DN16 1RT

Training times:

Men & Women + Advanced Juniors Monday 18:00 - 20:00
Boys & Girls Monday& Friday 19:00 - 21:00

Phone: 07738 400818
Contact name: W JOHNS
Email: ianjohnscoaching@sky.com


SHEFFIELD JUDO CLUB
Location: 925 GRIMESTHORPE ROAD, SOUTH YORKSHIRE - S4 8ES

Training times:

Men & Women Wednesday 20:15 - 22:00
Boys & Girls Wednesday 18:30 - 20:00

Phone: 07738 001763
Contact name: ANDREW THEAKER
Email: oliverdubblegg@aol.com


STEEL CITY JUDO KWAI
Location: CONCORD LC, SHEFFIELD - S5 6AE

Training times:

Monday 18:00 - 21:30

Phone: 0114 269 5675
Contact name: ELAINE PARKINSON
Email: et014i8993@blueyonder.co.uk


UNIVERSITY OF SHEFFIELD JUDO CLUB
Location: GOODWIN SPORTS CENTRE, SHEFFIELD - S10 2TZ

Training times:

All Tuesday& Thursday 20:00 - 22:00

Phone: 0778 4729302
Contact name: CHRISTOPHER CLARKSON
Email: judo@sheffield.ac.uk
Website: http://www.judo.union.shef.ac.uk


UNIVERSITY OF YORK JUDO CLUB
Location: THE STUDENT CENTRE, NEWTON WAY, HESLINGTON - YO10 5DD

Training times:

Men & Women Sunday 18:00 - 20:00
Men & Women Tuesday 19:00 - 20:30

Phone: 07725689414
Contact name: CHRIS LAU
Email: judo@yusu.org
Website: http://yorkunijudo.wordpress.com/


YORK RAILWAY INSTITUTE J C
Location: YORK INSTITUTE GYMNASIUM, YORK - YO24 1AD

Training times:

Men & Women Monday& Friday 20:30 - 21:30
Boys & Girls (Three Sessions) Monday& Friday 18:15 - 20:30

Phone: 01904 700693
Contact name: JOHN BUNYAN
Email: caroline.bunyan@talktalk.net
Website: http://www.yorkrijudo.org.uk

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